Published March 01, 2010
"As a social responsibility professional who enjoys trail running, seeing more athletic companies pick up the pace on sustainability is a welcome trend. One business at the front of the pack is Brooks, whose modest marketing approach has left its efforts less known than peers.
It's likely that will change with the launch of the Green Silence, a shoe that exemplifies its commitment from heel to toe, bringing visibility to a successful example of sustainability leadership."
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I'm sure this is mostly bunk, but I've very recently been converted from New Balance to Brooks based entirely on the performance of their trail running shoes. So, hooray.
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