Walmart gets it way wrong when it attempts to launch it's own version of MySpace, called The Hub, which targets teens. Walmart then foolishly pays some copywriters to trawl The Hub and hype it up a bit. I believe "lametard" is the correct to describe this effort.
Advertising Age: "Here's a sample. Hub post from 'Holly' -- who happens not to be a random Hubster, but a child actress with grown-up ghostwriters. Bad grown-up ghostwriters. (Warning: If you are squeamish seeing others embarrass themselves, this would be a good time to turn the page.)
Shopping will be my number ONE hobby this fall. I am going to be the most fashionable teen at school! I'll be on the lookout for the latest fashions. From leggings to layers, to boots and flats, big belts and headbands! I'll be looking for it all! Layering is SO IN right now. Hobo bags are also in style. OH! And big sunglasses! WHOO!! I don't know where to stop! With all of the new clothes I'll be getting, the kids at school will be begging me for fashion tips!
Yeah. Sure they will. "
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